Post by account_disabled on Dec 24, 2023 16:47:18 GMT 6
Rolls-Royce reveals consumer insights into the super-luxury market Behind the scenes of the creation of 'New Ghost' 30 July 2020, Goodwood Take a look at the first of four animated films that provide an insight into the details of the creation of New Ghost. The era of 'Post Opulence' is a newly born design concept. It stands out for its simplicity and reduction of unnecessary things. Listen to the podcast that explores New Ghost's design and engineering philosophy today. Six years ago, a Luxury Intelligence team of experts, designers, engineers and craftsmen came together to begin developing the next Rolls-Royce Ghost. And just like the first Goodwood Ghost launched in 2009, our team has worked hard to ensure that the new Ghost is an outstanding vehicle.
As outstanding as other B2B Email List cars of Rolls-Royce and represents the values of our special customers. Since the launch of the Ghost, which has become the most successful car in Rolls-Royce history, The strong relationship between brands and customers also gives companies access to a wealth of data. that reveals interest and diverse opinions Including the changing tastes of luxury among customers. This preliminary research enabled the team to create a product tailored to meet the needs of these unique customers. This insight also guided the designers, engineers and craftsmen at Rolls-Royce in developing the highly advanced and modern ‘New Ghost’. In addition to performing research duties Brand experts were also invited to present their findings in the short film.
Rolls-Royce will share some insights to showcase the essence of the cutting-edge New Ghost ahead of its official launch this fall. The film begins with Rolls-Royce designer Henry Cloke, who shares an increasingly popular aesthetic. The highlight is purity and simplicity. This is known within the brand as 'Post Opulence'. “We have found that 'ghost' customers are looking for products that can radiate perfection from within without effort. They reject complicated details and gimmicks. But are interested in high quality designs that are meticulously created. A work that looks perfect despite the appearance of a strict expert. This philosophy is what defines New Ghost's simple design.” The brand chose to use the increasingly popular medium of animation.
As outstanding as other B2B Email List cars of Rolls-Royce and represents the values of our special customers. Since the launch of the Ghost, which has become the most successful car in Rolls-Royce history, The strong relationship between brands and customers also gives companies access to a wealth of data. that reveals interest and diverse opinions Including the changing tastes of luxury among customers. This preliminary research enabled the team to create a product tailored to meet the needs of these unique customers. This insight also guided the designers, engineers and craftsmen at Rolls-Royce in developing the highly advanced and modern ‘New Ghost’. In addition to performing research duties Brand experts were also invited to present their findings in the short film.
Rolls-Royce will share some insights to showcase the essence of the cutting-edge New Ghost ahead of its official launch this fall. The film begins with Rolls-Royce designer Henry Cloke, who shares an increasingly popular aesthetic. The highlight is purity and simplicity. This is known within the brand as 'Post Opulence'. “We have found that 'ghost' customers are looking for products that can radiate perfection from within without effort. They reject complicated details and gimmicks. But are interested in high quality designs that are meticulously created. A work that looks perfect despite the appearance of a strict expert. This philosophy is what defines New Ghost's simple design.” The brand chose to use the increasingly popular medium of animation.